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third party content

Web Performance and Third Party Content: What You Need to Know

Posted Wed, 03/14/2012 - 5:12am by Scott Price

web performance third party content widgetsAs Web sites grow in complexity, the amount of content they host from third party sources continues to climb. "Third party content" refers to any content hosted by a separate company and integrated into a Web site using server-side HTML injection, IFRAME hosting, or a client-side AJAX include.

This trend has its advantages and disadvantages. On the one hand, hosting third party content enables sites to add functionality that might otherwise take them months or years to build themselves. On the other hand, that additional functionality comes at the cost of performance. The more third party content a site hosts, the greater the risk it runs of sluggish load times, request timeouts, and client-side parsing errors. The graphic above is a simple illustration of the potential performance hit you can experience by adding one simple third party widget to your site. I know because these numbers are from my real measurements based on adding a Quora follow me widget. More below...

Let's examine:

  1. The types of third party content typically hosted on a Web site
  2. Assess the performance impact of each type of third party content
  3. Explore ways sites can manage their third party content for optimal performance

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