As we've discussed previously, Web site optimization directly affects a company's bottom line. A sudden traffic spike that swamps a website's capacity can cost a company thousands or even tens of thousands of dollars per hour. Web servers and Web applications should be built and deployed from day one with performance at the forefront of everyone's mind.

Web site administrators and web application developers have a host of tricks and techniques they can employ to deliver Web pages more quickly. From my experience, I've seen 1,000% performance improvement from simple web application optimization techniques. Caching is the #1 tuning trick in the web developers kit. Customers ask me weekly what I recommend for speeding up their app. I always start with "caching, caching, and more caching". It's like magic for a site.

A ViSolve white paper shows a return on investment of $61,000 for a $20,000 total cost of ownership of only two caching servers!

In this article we'll look at how two different but related forms of caching are used to conserve server resources and reduce network latency; thus, greatly improving your customers' experience with your site.

What is Caching?

Caching refers to any mechanism that stores previously retrieved content for future use. As I learned it in college back in the VAX/VMS operating systems class, it is temporarily putting something into memory that you will use again in order to avoid hitting the hard drive. Computer scientists today are less concerned about saving every byte like we were back then. Still, web applications are constantly re-using data and files; so why in the world would we want to make an expensive hit to the database? Hard drives can be 10,000 times slower than memory because they are mechanical and must move to the correct position and spin to the exact spot where data exists. Memory moves at the speed of electricity.

The goal of caching is to increase the speed of content delivery by reducing the amount of redundant work a server needs to perform. Putting a file in memory to re-use it can save millions of drive accesses; thus, the speed of getting the browser what the user needs is increased by magnitudes. Caching and performance go hand-in-hand. It's a no-brainer.

In an effort to identify as many performance enhancing suggestions as possible, here are a few more ideas that are specific to Microsoft's IIS web server. I will try to add to this post whenever I find new IIS performance improvement ideas.