There are many companies that design or re-design websites with the goal of increasing conversion rates. What do we mean by conversion rates? SiteTuners defines Conversion Rate as: “The percentage of landing page visitors who take the desired conversion action.” Included in this list are completing a purchase, filling out an information form, or donating to the cause.
Almost all companies focus on the design, look, and layout of a website when attempting to increase conversion rates. However, we at LoadStorm want to draw more attention to the role that web performance plays in conversions. Many studies have conclusively shown that a delay in page load time will negatively affect conversions, check out our latest infographic for a summary of the statistics!
Sources: 1. http://www.aberdeen.com/Aberdeen-Library/5136/RA-performance-web-application.aspx 2. https://econsultancy.com/blog/10936-site-speed-case-studies-tips-and-tools-for-improving-your-conversion-rate 3. http://www.globaldots.com/how-website-speed-affects-conversion-rates/ 4. http://www.crestechglobal.com/wp-content/uploads/2013/10/WhitePaper_AgileBottleneck_Performance.pdf 5. http://www.webperformancetoday.com/2013/12/11/slower-web-pages-user-frustration/ 6. http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform
7. http://www-01.ibm.com/software/th/collaboration/webexperience/index.html