Swenzy Floods The Daily Dot’s Twitter with Fake Followers Swenzy is a company that offers marketing services on social media sites. They offer fake YouTube views, Facebook likes, and Twitter followers. The Daily Dot has recently received an additional 75,000 viewers and counting. Because of the extra boost, 85% of The Daily Dot’s followers are now fake. If The Daily Dot didn’t write an article  of their experience, Twitter would’ve most likely took some form of action. The Daily Dot also stated that it was a DDoS attack. Unfortunately, the writer was wrong. The method of the attack is more […]

The Popularity of Vine, BuzzFeed, and GIFs Are you looking for something amusing, short, interesting, or funny on the web? My answer to you would be GIFs. An example of a site that incorporates GIFs would be Buzzfeed. Generally, here’s an idea of Buzzfeed’s guideline for writing: Gather Ideas for Top 10 List. Write One Sentence for Each Point. Deploy GIFs as Examples. Repeat. The Trending of GIFs The popularity of GIFs have inspired websites like Buzzfeed and mobile apps like Vine, which enables users to create and post seven second video clips. As the trend continues to grow, companies […]

Speeding Up Your Mobile App Mobile users are expecting top web performance. Their expectation of mobile equates to their experience on desktop. Bryan Mcquade covered his team’s mobile web (anti-)patterns with the end goal of getting their site to load from 20 seconds to a little over one second. He identifies critical CSS and compares pros and cons of inlining the critical CSS in HTML. This is important because the Critical Rendering Path refers to all the elements the browser requires before painting a web page. Prioritizing which assets on the CRP is a must for mobile devices. Bryan gives […]

Presenting Web Performance to More Businesses Mobile web performance will continue to grow at a rapid rate in 2014. Shoppers are expected to make more transactions on mobile platforms compared to traditional desktop. With no signs of slowing down, customers are also expecting retail mobile sites to perform at the same speed as their desktop site. Prior to the new year, a few retailers started their resolutions earlier by optimizing their smartphone sites. The drugstore chain CVS was indexed with 30 other retailers with an average load time of 7.00 seconds. By cleaning their site, CVS managed to have a […]

The Importance of Critical Rendering Path In the field of web performance, professionals would suggest that the critical render path is an important concept. What is the critical render path? Basically, it’s the code and resources required to render an initial view of a web page. The rendering path can be viewed as the chain of events that occur to make your webpage appear on a browser. The “critical” aspect would integrate only the most important components to render only the initial view of your webpage. In order to display a simple web page, the browser goes through a series […]

Google 300ms Delay In some areas of web performance, there are stories of users shaving off 10ms-90ms in order to deliver a fast and fluid user experience. Chrome 32 for Android, which is currently in beta, was experiencing a 300ms for their chrome app. The 300ms occured between the tap and the event of the action being triggered. The pause was due to the app making sure that a user wasn’t doubling tapping to zoom in. If a user visits a site that isn’t optimized for mobile, the web page is zoomed out so they are able to see the […]

Numerous articles are being delivered to the internet everyday. Not everyone has the time to read every articles of interest to them. To help facilitate updates in the web performance world, here are a series of summaries to keep readers updated. Akamai Technologies Inc acquires DDOS company Prolexic Akamai will acquire all of the outstanding equity of Prolexic in exchange for a net cash payment of about $370 million.  The transaction is expected to occur in the first half of 2014. Although Akamai already has a service to protect online companies from DDoS (distributed denial of service )attacks, CEO Tom […]

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